Maura Higgins launches new Ann Summers swimwear collection at The Brunswick

Yesterday, Wednesday 11th March 2020, we received a visit from a very special guest as Love Island and Dancing On Ice alum, Maura Higgins, celebrated the launch of Ann Summers’ latest swim collection with a special meet and greet event in-store, at The Brunswick Shopping Centre.


A progression of the 2019 campaign, ‘Be More Maura Swim’ includes a range of swimsuits and bikinis designed using Maura’s own input, curating a collection which reflects both Maura’s taste and Ann Summers’ classic styles.


Inspired by Maura, the pieces feature statement floral embroidery, glitzy sequins and timeless silhouettes in bold and neutral colours with something for every woman to enjoy in sizes ranging from 6 to 24.


Maura Higgins said: “Confidence comes from loving yourself and embracing your body, no matter what your shape or size.  I want all women to feel sexy and beautiful whatever the occasion, so it has been a dream come true for me to design this seasons swimwear in collaboration with Ann Summers for SS20! From beautifully embellished monokinis to form fitting bikinis, I believe there is something for everyone. I have always loved Fiercely Sexy Lingerie, so I have also taken inspo from this Ann Summers classic to create Fiercely Sexy Swimwear and I love it! I am so proud of this collection and I want every woman who wears it to feel just as amazing as I do in it, whether it’s by the pool, on the beach!”


Being recognised as the brand that brought sex to the high street, Ann Summers stands for female empowerment and sexual liberation which Maura encompasses completely, having captured the nation with her open and honest expression of her sexuality on the 2019 series of Love Island.


The pieces are available online now at and in Ann Summers stores from Thursday 19th March.


Our own fashion influencer Katerina Themis was there and had an incredible time viewing Maura’s line.